Performance Realty
Independently Owned & Operated Brokerage

• Preparing your home
• Selling investment property
• My Commitment

Buying A Home

• Buyer Representation Agreement
• Buying a home
• Building Inspectors

The Marketing Plan
Depending on your circumstances, and on the prevailing market, your REALTOR® will develop a marketing plan that may include:

Open Houses
There are two kinds of Open House: one is solely for REALTORS®, so they can assess your home against the needs of their clients; and the second is an advertised Open House for all potential buyers. In either case, your REALTOR® takes care of all the details and acts on your behalf at your home while you spend the Open House time elsewhere.

Advertising
Effective newspaper advertising, including a variety of real estate publications, tailored to your home and local market can be placed for you by your REALTOR®.

Lawn signs, direct mail flyers and the internet featuring your home are other forms of advertising frequently used by your REALTOR®.

Listing Choices
Your REALTOR® may recommend an exclusive listing - which gives your REALTOR® sole authority to offer your property - or a multiple listing via the Multiple Listing Service (MLS®) - which provides access to a much broader base of potential buyers.

Tips and Hints
Whether or not your home shows well to prospective buyers can determine how long it stays on the market and what it sells for. See "Preparing your Home".

Separating "Lookers" from "Buyers"
Your real estate professional knows how to separate "lookers" from "buyers". Your REALTOR® will "pre-qualify" potential buyers to save wear and tear on your home and lifestyle and to assure only serious offers are tendered.